Gucci and specialist eyewear brand Safilo are breaking new ground to bring eco-sustainable materials to the luxury eyewear market. In August 2011 they will introduce four new acetate eyewear styles developed from a new version of acetate containing much higher amounts of natural ingredients compared with traditional forms of acetate. The companies are also currently working to develop a prototype made from a plastic alternative.
“With Safilo we felt it was time to take the initiative on our shared commitment for increased sustainability within the luxury sector. These eyewear models represent an important step forward in finding new and innovative ways to embrace sustainability in our manufacturing processes,” said Patriziodi Marco, Gucci president and CEO.
The Gucci Eyeweb collection will also release new styles of sunglasses for men and women set in natural materials and made from castor-oil seeds. Nature-friendly packaging, which will accompany the new collections, will be introduced early 2012.
We here at RECOGNISE applaud Gucci and Safilo’s dedication to embrace sustainability in luxury markets; however, if they can make a few versions of their eyewear sustainable, why not make the whole collection using eco-friendly materials? Something to think about Gucci!
For more info visit : Gucci.com
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