Last night the RECOGNISE team made their way down to men’s fashion brand, Topman, for the launch of their new personal shopping service in Oxford Circus.
Topman have appointed critically acclaimed interior and product designer Lee Broom to create a fresh and exciting shopping suite that resembles a modern gentlemen’s club. Men visiting this section of the store will be able to choose from three consultation areas, as well as take advantage of a Microsoft Innovation & Xbox gaming area and an Asahi ‘Honesty Bar’ - best of all the service is completely free of charge!
Customers will be able to book either a 30-minute, one-hour or two-hour session to discuss the latest trends and their own personal style with one of ten industry experts who Topman have scouted from all over the sartorial sphere. Stylists previously from Vivienne Westwood, Yves Saint Laurent and Matches, to name a few, will be on hand to provide practical fashion advice to savvy city slickers with the added option of a beer and a game on the Xbox.
Giles Farnham, Personal Shopping Assistant Manager at Topman Oxford Circus, said that changes to shopping patterns over recent years means there is now a demand for this consultative process on the high street - not just in designer boutique stores. We couldn’t agree more, so get down there and check it out!
Images courtesy of Topman
by Jacob Kamara