THE DRAGONS ARE GOING GREEN !

Entrepreneurs from across the country once again have a chance to make their business dreams come true by facing the ‘Dragons’ and potentially winning a large cash investment.

The rules are simple: entrepreneurs ask for a cash investment in return for equity in their business. However, they must get at least the amount they ask for or they will walk away with nothing. The Dragons are prepared to listen to a pitch for any kind of business but they must be convinced that it will make money.
As demonstrated by the investments in the last seven series, ideas, businesses and products that meet some or all of the following criteria stand a good chance of securing the Dragons’ interest
■ A Unique Selling Point: a product that serves a need like nothing else.


■ Scalability: something that can be up scaled to make real money.


■ Route to Market: the clear way the product can be sold and marketed.


■ Mutually Beneficial Arrangement: just what will the Dragons get out of it?


■ Exit Strategy: a plan of how the entrepreneur/Dragon will exit and make money.
If you’re a green business, genuinely seeking investment for your business idea or invention, they’d like to hear from you.

If you would like an application form send an email to dragonsden@bbc.co.uk or visit www.bbc.co.uk/dragonsden