Sorry to burst your bubble but no.. Sainsbury's will not be launching high street fashion stores next to H&M while that may be a weird move from the grocery giant, a flamenco-style dress inspired by the popular TV show Strictly Come Dancing has been created with only reused Sainsbury's carrier bags.
The dress modelled above by Islington store's own Shanice Bailey Farrell was designed by Adnan Bayyat and is being used to encourage customers to reuse their plastic shopping bags during the busy Christmas period. The dress will be on loan to the Gallery of Costume in Manchester as a part of an exhibition on the beauty of reusing everyday items. The designer also had to say "I created the dress by hand-crocheting Sainsbury's bags together. The dress took me an entire month to make, but the result is stunning and vibrant. It's also very positive to use my fashion design skills to make something which can promote reusing and recycling.".
If you're doing abit of shopping this week, why not head on over to your local Sainsbury's and earn yourself double Nectar points every time you reuse a bag !
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