This week Ralph Lauren showcased a special 4D Live Fashion show to commemorate 10 years of their US e-commerce website and the recent launch of the UK site, which we've all been waiting for so long down here. The show lasted approximately ten minutes with a rather large visual projected onto the Ralph Lauren flagship store in both New York and London, with the scent of their recent fragrance around the area.
Watch the shows in both New York and London after the cut.
The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.
The Official Ralph Lauren 4D Experience - New York from Ralph Lauren on Vimeo.
Plus behind the scenes footage leading up to both shows...
The Official Ralph Lauren 4D Experience – Behind The Scenes from Ralph Lauren on Vimeo.
"In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space." - Ralph Lauren
No comments:
Post a Comment