Not long after the release of their SS’11 ‘Conscious Collection’, H&M have launched yet another morally-minded range: this time in collaboration with the charity, Designers Against Aids (DAA) to help spread awareness of safe sex and HIV/AIDS prevention across the globe. The high street retailer has also roped in an array of A-list celebrities including Keri Hilson, Akon, Selma Blair and The Scissor Sisters to front and support the new ‘Fashion Against Aids’ campaign.
The unisex collection consisting of slogan tees, cool-casual jumpsuits, waterproof parkers and utility accessories is available in stores now with 25% of sales going straight to the DAA as well as other HIV/AIDS prevention projects.
No comments:
Post a Comment